Helping C-suite executives and directors be as effective with their careers as their business life
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Hi, I'm Gareth Helm
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
The Sideminds was set up by Gareth Helm in 2023 to help senior executives be as effective with their careers, as they are in their business life.
On the face of it, Gareth has had a strong career. He’s held C-suite positions with McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade, been part of the early development teams for start-ups, like Innocent Drinks, Bear Snacks and Tails Petfood, and written a best-selling leadership book (Business Book of the year 2024). He’d had an executive career which lasted over 30 years, and then transitioned successfully into a portfolio career, featuring a NED portfolio, career coaching, consulting, and lecturing at The University of Exeter.
This track record sounds rosy but remove the mask and the real story wasn’t quite so positive. Like many executives, he’d had to navigate the highs and lows of being in the C-suite and lost his job six times. Three times due to a business sale and exit, but three times due to an unexpected business decision and a fast-exit settlement agreement.
Each time Gareth had to reset and return. Yes, there was outplacement services and various coaches and headhunters, but Gareth found none of them offered the support he needed. They felt too generic, lacked the insight of operating at a C-suite level and didn’t help him plan strategically, so he set about creating his own strategy and model. This helped him network effectively, so he kept securing key roles, but also over a 10-year period develop a pathway to a portfolio career. Initially developing a NED portfolio, then gaining coaching qualification and wider skills and experience.
Some of the strategies and tools Gareth published. This included an annual C-suite headhunter list (over 300 names), alongside guides to settlement agreements and transitioning to a portfolio career. He then set up communities to support inbetweeners and executives transitioning into a portfolio career, which led his to connect with wider team of experts in this area. This included career strategists, coaches, IFAs, lawyers, social media experts, CV writers, AI experts and mental health counselors. A team of experts who helped Gareth create the programs and can help individuals as needed.
Senior Career Experience | Career Tools and Frameworks | Coaching and Mentoring | Network Introductions | Free Starter Tools | ||
|---|---|---|---|---|---|---|
Sideminds | ||||||
Executive Recruiters | ||||||
Executive Coaches | ||||||
Outsourcing Firms | ||||||
Bosses (internal HR) | ||||||
Alongside Gareth as the programme lead, are technical advisors to support key topics more deeply
Gareth Helm - NED, Career Coach & Consultant
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Dawn Spencer - Board Advisor, Trustee, Coach
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Allan Lambert - NED, Coach Ex-CEO
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Arezoo Kharazi - Psychotherapist, Hypnotherapist and Success Coach
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Christina Cambell - Career Advisor, Ex-Executive Recruitment
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Laura Fox - LinkedIn Strategist, Trustee & Chair
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Gary Pine - Online tools and CRM
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Debbie Evans-Dudley - Tax Advisor
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Warren Hadlow - IFA Advisor
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
Taylor Walton - Employment Law Advisor
Gareth has held C-suite marketing positions at McDonalds, HomeServe, ZPG (Zoopla-uSwitch) and Checkatrade. He’d also been involved in three successful start-ups, Innocent Drinks, Bear Snacks and Tails Petfood. In 2022 he moved to Devon to build his own home in 2022 and start a portfolio career. Despite being dyslexic Gareth likes to write and became an award-winning leadership author in 2024.
The Marketing Leader’s Code was published in 2023, became an Amazon best seller and won Business ‘Short Book’ of the Year 2024.
The Marketing Leader’s CODE was designed to help shortcut the process for marketing leaders to be successful. It is the culmination of over two years of work reviewing published material, collecting feedback from marketing leaders and testing and validate a working model. It is a marketing leadership book by marketing leaders for marketing leaders.
The Marketing Leader’s Code explains the challenges the marketing leader faces and organises critical success areas into a model made up of 4 genres: Connector, Operator, Disruptor and Explorer or CODE for short.
Each genre is further divided into 3 ANCHOR Factors, where ANCHOR is an acronym for pairs of essential marketing leadership capabilities and behaviours the marketer needs to deliver.
Every marketing role and every Leadership Team is different, so the blend of ANCHOR Factors needed is different, which changes the CODE and ultimately success in the role.
This individual blend can be determined through the assessments in the book or online.
The full assessment allows you to collect wider 360-degree feedback on the role and produces a 30 page report with a detailed explanation of your CODE, corresponding ANCHOR Factors and development tactics to try.
The CODE also starts to demystify the differences between the Chief Marketing Officer, Chief Digital Officer, Chief Growth Officer, Chief Customer Officer, Chief Brand Officer and Chief Strategy Officer.
Each of these roles have different weights of ANCHOR Factors and knowing this can help the CEO or Leadership Team decide what type of marketer they really need.
The assessment is available in Career Tools